UP Creative
Virtual Production Studio in Croydon
Take your production further, without taking it on the road.
Create ambitious, cinematic worlds in one controlled studio. Shape locations, lighting, weather and time of day in real time, reduce location moves and capture more of the final look in camera.
- 4.5 m × 2.5 m fine-pitch LED wall
- Mo-Sys camera tracking and Unreal Engine workflow
- Professional studio in Croydon, South London
Get more from every shoot day
Film more locations, with greater control and fewer production moves.
Create realistic reflections
Use LED environments to create natural light and reflections on people and products.
Control the final look on set
Adjust backgrounds, lighting, colour and mood in real time while cameras are rolling.
Protect your filming schedule
Keep changing weather, daylight and location conditions from disrupting the shoot.
Create multiple locations
Move between different environments without relocating your cast, crew or equipment.
Maintain visual continuity
Reload the same environment and lighting setup for pick-ups, reshoots or new scenes.
Support natural performances
Give performers a visible world to respond to, with natural eye-lines and movement.
Create content that stands out
From campaigns and product launches to interviews and original productions, build the right visual world around every brief.
Campaigns and social content
Create distinctive brand films, campaign assets and social content from one flexible studio setup.
Product launches and demos
Present products in controlled settings, with lighting and reflections shaped around every shot.
Interviews and communications
Give every speaker a consistent, premium setting for interviews and branded communications.
Films, music and storytelling
Turn ambitious concepts into shootable worlds for short films, music videos and original stories.
Talks, training and explainers
Make live or recorded content more engaging through controlled scenes and multi-camera formats.
Creative testing and concepts
Test environments, workflows and ideas before committing your concept to a larger production.
A professional setup, built around your shoot
Book the studio as dry hire and give your crew access to a connected LED, camera-tracking and real-time rendering workflow. Additional equipment, production support, creative specialists and digital assets can be arranged around your brief.
Core system included with studio hire
Everything your crew needs to build, control and capture virtual environments in real time.
- 4.5 m × 2.5 m P1.95 fine-pitch LED screen
- Mo-Sys StarTracker camera-tracking system
- Blackmagic Design HyperDeck Studio 4K Pro
- Blackmagic Design ATEM Television Studio 4K8
- Custom XR workstation PC
- Unreal Engine
- VP Pro software
Add equipment to match your production
Choose from available camera, audio and lighting equipment to build the right setup for your shoot.
Camera equipment
- 2 × Blackmagic URSA Broadcast G2 cameras
- 2 × Blackmagic URSA Studio Viewfinder G2 units
- 2 × Fujinon XA20sx8.5BERM 2/3-inch ENG lenses
- 2 × Fujinon SS-01 full-servo control kits
- 2 × Libec LX10 tripods
Audio equipment
- Behringer XENYX 1204USB mixer
- Audio-Technica ATW-1311 System 10 PRO dual bodypack system
Lighting equipment
- 3 × Fiilex P3 Color 90 W portable lights
- 4 × SWIT CL-100 100 W daylight studio panels
- 4 × SWIT VANGO-100 ultra-slim RGBW panels
- 11 × Matthews MD-B756020 C-stands
More than a studio. A base for your production.
Keep your team comfortable, organised and together with practical facilities available throughout the production day.
Make arrival straightforward
Use on-site parking to make arrival simpler for crew members travelling by car.
Prepare between each take
Use the green room to give performers and crew space to prepare, reset and wait.
Keep your crew comfortable
Use kitchen facilities and on-site showers throughout longer production days.
Welcome every team member
Plan your shoot in a building with accessible facilities for cast, crew and guests.
Arrange catering in advance
Add catering to your booking by arrangement and keep the team together on site.
Stay connected across London
Base your production in Croydon, with straightforward links across South London.
Created on our virtual production stage
Explore films, performances and branded content produced by creative teams using our Croydon studio.
FREQUENTLY ASKED QUESTIONS
Is a production crew included?
Standard bookings are dry hire, so you bring your own crew and any specialist kit not included in your package. If you need more support, we can discuss additional crew, creative specialists, equipment and digital assets around your project.
What is included with dry hire?
The core virtual production setup includes the LED wall, camera tracking, rendering workstation and virtual production software. We will confirm any cameras, audio, lighting and other equipment included in your package before you book.
Is virtual production more expensive than green screen?
It depends on the production. LED virtual production can reduce travel, location fees, continuity issues and some post-production work. We can help you compare the most practical workflow for your brief.
Can we still use green screen?
Yes. The studio supports hybrid workflows, so green screen can be used where it is the better fit for a particular scene or deliverable.
Can we film with more than one camera?
Yes. The studio supports single, dual and three-camera setups, subject to the requirements of the production.
Do I need to provide a virtual environment?
Not necessarily. You may be able to use one of the available Unreal Engine templates, or we can discuss the creation or preparation of custom assets as part of your project.
Can you support production sound?
Yes. Production sound can be accommodated, and the team can advise on microphone placement and practical treatment in the room.
How will we receive our files?
Media can be handed over at wrap, with guidance on formats for your edit and delivery. A time-limited client cloud option is also available for uploading and downloading assets.
Why are the rates accessible?
UP is an initiative of Croydon Business Venture Ltd, a registered charity. Income generated through studio hire helps support our wider work with young people, founders and local communities while keeping the studio professionally equipped.
Create more. Move less. Book your shoot.
Bring multiple locations into one studio, control the final image in real time and make more of every shoot day on our Croydon LED stage.